AI Is Not Your Marketing Strategy
Quick Answer AI is a tool, not a strategy. It can produce content, automate tasks, and generate what looks like a complete marketing plan. But …
Busy Is Not a Strategy Transcript
Back to episode Strategy Is the Thing Nobody Does All right, welcome everybody to another episode of Anti-Viral. And in this episode, I want to …
Busy Is Not a Strategy
Listen on SpotifyApple PodcastsYouTubePocket CastsiHeart Radio About This Episode You already know the internet is noisy. You know the algorithm isn’t your friend. So you …
Brand Positioning: Why the Right People Already Choose You (and How to Make Sure They Keep Choosing You)
Quick Answer Brand positioning is how the right people understand what makes your business different. Most founders already have a position in their market. Their …
Zero To One Transcript
Back to episode You started your business because you’re good at something. Maybe really good. And then somewhere between week two and week three, you …
Zero To One
Listen on SpotifyApple PodcastsYouTubePocket CastsiHeart Radio About This Episode Every business owner I’ve met has the same story. They started something because they’re good at …
The Quiet Advantage Transcript
Back to episode The internet is getting louder. Content sounds exactly the same, and ads are screaming at the same volume in every corner of …
The Quiet Advantage
Listen on SpotifyApple PodcastsYouTubePocket CastsiHeart Radio About This Episode The internet is getting louder. Every business with a social media account can now publish endless …
The Algorithm Trap Transcript
Back to episode The Algorithm Trap: Understanding Marketing’s Disconnect Algorithms don’t have wallets. AI can’t become loyal customers. Machines don’t have friends to refer. And …
The Algorithm Trap
The Algorithm Trap Listen on Spotify Apple Podcasts YouTube Pocket Casts iHeart Radio About This Episode Most businesses are building their marketing for something that …