The Algorithm Trap Transcript
Back to episode The Algorithm Trap: Understanding Marketing’s Disconnect Algorithms don’t have wallets. AI can’t become loyal customers. Machines don’t have friends to refer. And …
The Algorithm Trap
The Algorithm Trap Listen on Spotify Apple Podcasts YouTube Pocket Casts iHeart Radio About This Episode Most businesses are building their marketing for something that …
How Do You Decide What AI Should Do in Your Business?
Most conversations about AI in business start with the same question: what can it do? To me, that’s the wrong place to begin. What AI …
What Is Worth Keeping Human?
AI has taken over the world, wouldn’t you say? All major services and apps have found a way to squeeze AI into the picture so …
The Internet Promised Connection. Marketing Chose Extraction
When the internet first came out, it promised worldwide connection. Human interaction at scale. The democratization of voice and opportunity. A way for anyone, anywhere, …
You Know Your Target Audience Better Than You Think
Everyone has had that moment when you first meet a prospective client. They ask a question, or say something. Just a small interaction and you …
Earning a Customer’s Attention
There’s a large difference between earning attention and expecting attention. Expecting that people are going to be interested in what you have to say or …
How To Promote Your Business Locally
As a small business owner with a local service area, you’re probably trying to understand the idea of marketing only in your service area. The …
Small Business Marketing – Answers To the 5 Most Common Questions
Marketing is a difficult concept to grasp for many business owners. You typically have a product or an idea that is really good, and you …
Top 10 Google Ads Examples (Using Ad Extensions)
Picture this: you’re searching for something on Google. Suddenly, a website with impressive ad extensions catches your eye. Intrigued, you click on the ad link, …