Zero To One Transcript
Back to episode You started your business because you’re good at something. Maybe really good. And then somewhere between week two and week three, you …
Zero To One
Listen on SpotifyApple PodcastsYouTubePocket CastsiHeart Radio About This Episode Every business owner I’ve met has the same story. They started something because they’re good at …
The Quiet Advantage Transcript
Back to episode The internet is getting louder. Content sounds exactly the same, and ads are screaming at the same volume in every corner of …
The Quiet Advantage
Listen on SpotifyApple PodcastsYouTubePocket CastsiHeart Radio About This Episode The internet is getting louder. Every business with a social media account can now publish endless …
The Algorithm Trap Transcript
Back to episode The Algorithm Trap: Understanding Marketing’s Disconnect Algorithms don’t have wallets. AI can’t become loyal customers. Machines don’t have friends to refer. And …
The Algorithm Trap
The Algorithm Trap Listen on Spotify Apple Podcasts YouTube Pocket Casts iHeart Radio About This Episode Most businesses are building their marketing for something that …
How Do You Decide What AI Should Do in Your Business?
Most conversations about AI in business start with the same question: what can it do? To me, that’s the wrong place to begin. What AI …
What Is Worth Keeping Human?
AI has taken over the world, wouldn’t you say? All major services and apps have found a way to squeeze AI into the picture so …
The Internet Promised Connection. Marketing Chose Extraction
When the internet first came out, it promised worldwide connection. Human interaction at scale. The democratization of voice and opportunity. A way for anyone, anywhere, …
You Know Your Target Audience Better Than You Think
Everyone has had that moment when you first meet a prospective client. They ask a question, or say something. Just a small interaction and you …