AI Is Not Your Marketing Strategy
Quick Answer AI is a tool, not a strategy. It can produce content, automate tasks, and generate what looks like a complete marketing plan. But …
Brand Positioning: Why the Right People Already Choose You (and How to Make Sure They Keep Choosing You)
Quick Answer Brand positioning is how the right people understand what makes your business different. Most founders already have a position in their market. Their …
The Internet Promised Connection. Marketing Chose Extraction
When the internet first came out, it promised worldwide connection. Human interaction at scale. The democratization of voice and opportunity. A way for anyone, anywhere, …
How To Promote Your Business Locally
As a small business owner with a local service area, you’re probably trying to understand the idea of marketing only in your service area. The …
Small Business Marketing – Answers To the 5 Most Common Questions
Marketing is a difficult concept to grasp for many business owners. You typically have a product or an idea that is really good, and you …
The Future Of The Marketing Funnel
You already know the standard marketing funnel right? The one that looks like an inverted pyramid. The top is whatever you need to do to …
Building Your Marketing World
There is immense power when we see everything as interconnected with each other. Your marketing is not seen as separate channels (social media, website, billboard, …
Applying The Infinite Game Mindset to Earn Your Customer’s Attention
As a Strategic Marketing Consultant, I believe marketing should be about marketing with people and not to them. Earning your prospect’s attention is much more …
What Is Marketing Strategy (and What It Isn’t)
Quick Answer A marketing strategy isn’t a plan, a calendar, or a list of channels to post on. It’s context. When you know who your …
How to Write Copy That Resonates During COVID-19
The best solution to fight Coronavirus right now is about social distancing and staying at home as much as possible. A lot of companies are …