People hire you for who you are.

Your marketing hasn’t figured that out yet.

I help founders build marketing strategies shaped by care, values, and who they actually are. Marketing that creates customers the same way you do in person. Through connection.

Your best clients didn’t come from a campaign.

They came from a conversation.

Someone sat across from you, felt like you actually understood what they needed, and decided to trust you.

It wasn’t the pitch, but the way you showed up made them feel like they were in the right place.

That’s not a soft skill. That’s the thing that built your entire business.

Then you tried to put it online in your marketing and it vanished.

You sat down to write a post and nothing came out the way you’d actually say it.

The words felt stiff.

Careful.

Like you were performing a version of marketing you’d seen other people do instead of doing the thing that actually works when you’re in the room.

So marketing became a to-do list. A series of tasks to get through every month.

Post. Schedule. Fail. Repeat.

You started dreading it.

Not because you’re bad at connecting with people. Because nothing about this felt like connecting with people.

You haven’t lost anything. Your marketing just never learned how to express what makes you special.

What makes people choose you in person is your strategy online.

Every business has a uniqueness.

A specific way of showing up that people recognize even if you’ve never put it into words.

It’s the reason your best clients chose you over other companies.

It’s in the way you talk, the things you care about, the decisions you make when nobody’s watching.

That’s not something to work around in your marketing.

It’s the foundation your marketing should be built on.

I take the way you naturally connect with people and turn it into a world your team can market from.

Positioning, channels, and the full experience someone has when they go from stranger to customer.

A strategy unique based on you that pulls people in, like gravity.

How I Work

I build marketing worlds for businesses that are stuck. That are looking to grow and have no idea how.

Storytelling

The World Map

For businesses with a team that knows how to execute but don’t know what to say to their audience to earn their attention. How to talk to people at each stage of the relationship. To turn a stranger into someone that trusts you.

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Full Brand Strategy

The Marketing World Build

The complete engagement for founders who need everything, from storytelling to execution. We uncover who you are, how you earn trust, and what makes people choose you. Then we build the marketing world around it. Positioning, values, messaging, campaigns. Everything your team needs, including training of your team on the strategy.

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Marketing Execution

The World Turn

After a strategy comes the work of making it a reality. For companies that also need help with the execution of their strategy, I offer Google Ads, SEO services, coaching, and ongoing guidance.

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“Jiun listened well and managed to interpret our ramblings into a well documented guide that will be beneficial in many ways. We would highly recommend his services.”

Christine H.

“Jiun has a ton of marketing knowledge and is able to help get you on the right track. He isn’t pushy and always takes you and your business into consideration.”

Mikaila B.

Let’s start with a conversation.

You’ve probably got a lot of questions about marketing. Let me help you answer them.

Jiun Liao - Marketing Consultant Orillia - Lobo Media Marketing
jiun liao marketing consultant orillia

If you’re not ready for that yet, I wrote a manifesto about why this style of marketing matters. It might help you decide. Read the Human Marketing Manifesto