Transform Your Marketing
Understand who you are as a business, who you seek to serve and how to attract better customers
We are in the business of creating happy customers.
No matter what industry you are in, everyone is looking to have happy, repeat customers that will talk about you and help your business grow.
By this token, you are not looking for people that you won’t be able to make happy, that probably wouldn’t buy from you again, and don’t care about you enough to talk about you. You’re not trying to attract everyone.
You’re trying to attract a select group of the market, a pocket of people, that you consider better customers.
It turns out we don’t need everyone. We don’t even need a lot of people (yeah, seriously).
We just need a tiny few people who care, who want to be part of your journey, who care about human-to-human connection.
If you can earn the trust and attention of the small percentage of people that care about what you do, they will eagerly show up and bring their friends too.
This quote and video by Simon Sinek summarizes the whole concept:
“The goal is not to do business with everybody that needs what you have, the goal is to do business with people who believe what you believe.”
I am in the business of helping businesses like you.
That small pocket of businesses that know deep down in their gut there’s a better way to do marketing. That want to attract better customers and have the dedication to see it through, because:
Better customers are earned.
It’s not a simple waving of the magic wand and poof! Perfect customers show up on your doorstep. Most businesses fail to understand that marketing, as with anything, takes effort and time to achieve your objectives.
It’s about hard work, consistency, and not being afraid of trying new things and standing out. Understanding yourself, understanding your audience, and working together to achieve the best outcome for everyone involved.
It’s about knowing that your customers are not there to serve you or solve your problems.
You serve First.
Create work you are proud of, solve their problems, and make them happy.
I’ve been helping businesses with their marketing to attract better customers for 5+ years. As a strategic marketing consultant, I provide services that help businesses level-up their marketing. From basic training to developing full-fledged marketing plans.
I help business owners become better smarter marketers — I help you be the hero to those people you seek to serve.
If this resonates with you, take the first step into uncovering the right formula for your business to attract better customers.
If you are enrolled in the journey, and care about making a change, we’ll accomplish great things together.