Marketing That Builds Trust. Not Just Traffic.
I help marketing leaders build strategies that create long-term customers, not just quarterly metrics. Marketing shaped by care, values, and what makes your company different.
Building Something That Matters
You didn’t start this business to manipulate people. You started it because you saw a better way.
A way to serve clients that actually helped them. A way to treat employees like humans, not resources. A way to build something you could be proud of.
And it worked.
Your customers stayed loyal because you cared. Your team stayed because the work meant something. You grew because you were different.
But somewhere along the way, things started to shift.
The pressure to scale got louder. Investors wanted bigger numbers. Competitors started using tactics that felt… off.
Every marketing expert told you to optimize, automate, post everywhere, treat everything like a funnel.
You tried it. Some of it worked, at least on paper.
Traffic went up. Metrics looked good in the reports.
It doesn’t feel like you anymore…
Your marketing sounds like everyone else’s. Your team is drowning in platforms and dashboards. AI tools are promising efficiency at the cost of human touch, the advantage that made people choose you in the first place.
Your best customers still come from relationships, not campaigns, but no one wants to hear that in the growth meetings.
You’re being forced to choose between what works long-term and what looks good quarterly.
Between staying true to who you are and keeping up with companies that don’t care about the same things you do, you’re watching your business drift away from the values that built it.
And you don’t know how to stop it without falling behind.
But what if you didn’t have to choose?
The Psychology of Marketing
Here’s what most people get wrong about marketing, and it’s probably why your business started drifting in the first place.
We’ve been taught that marketing is about tactics. Ads that convert, funnels that optimize, platforms to scale. Math problems to solve with the right formula.
But that’s not marketing. That’s sales.
In any large corporation, marketing and sales are different departments, often on different floors, because they do fundamentally different work.
Sales closes the deal.
Marketing builds the conditions that make the deal possible.
It’s the trust you create before anyone’s ready to buy. The relationships that make someone pick up the phone when you call, actually read what you send, choose you over competitors with bigger budgets.
Marketing is psychology, not math.
It’s about people, not metrics.
Your best customers probably came from relationships you built in person, not campaigns you ran. Your business grew because you cared, and people noticed.
But somewhere along the way, we all got convinced that this approach doesn’t scale. That you need to automate everything, optimize everything, treat people like conversion rates.
So you started following the trends, the competition, the hacks for quick wins. And it started feeling wrong because you were abandoning how you actually built your business in the first place.
But You don’t have to abandon it.
You just need to stop treating marketing like a math problem and start treating it like what it actually is: the practice of building relationships with the right people.
It’s what I call Human Marketing.
Not a rejection of strategy or efficiency, but a return to what you already know works, done intentionally and at scale.
Marketing for Companies That Give a Damn
Human Marketing is the practice of building genuine relationships with the right people. The ones who will appreciate what makes you different and become long-term partners, not just transactions.
It’s not anti-growth, or rejecting efficiency. It’s recognizing that the relationships you build, the trust you earn, and the care you show aren’t obstacles to scale.
They’re the foundation of sustainable growth.
This is for business owners and marketing leaders who:
- Care about their employees’ wellbeing, not just their output
- Want customers that stick around because they trust you
- Believe businesses should leave the world better than they found it
- Refuse to compromise on their values
- Are tired of marketing that doesn’t feel like them
The hard part isn’t knowing what works, the hard part is defending it.
Building systems that support building relationships. Leading your team through it when everyone around you is chasing the opposite.
That’s what I help with.
I work with companies that refuse to compromise on what matters. I help you build marketing strategies that feel like you again. That give you the language and frameworks to defend relationship building while maintaining ROI.
Not because it’s the nice way to do business, but because the world needs it now more than ever.
Now that we have AI and robots and automation handling everything that can be systematised, what’s left for us is the work that can’t be automated.
The human work that is difficult to create data sets out of, the gut feeling that tells you this is right. The moment when someone feels actually seen and chooses you because of it.
The magic.
That’s Human Marketing.
Building relationships that make people feel something real and earning trust that can’t be optimized into existence.
Showing up as actual humans in a world drowning in automation.
Head over to my services page if you want to know how I can help your business feel more human.
If this kind of marketing resonated with you and you want to learn more I wrote a manifesto for it. A call to arms for leaders who want to grow without losing themselves.
Welcome to our little integrity corner of the internet.
Human Marketing: Growth for Values-Driven Companies
