Hi, I’m Jiun.
(pronounced like June)
I’m a marketer, consultant, mentor, and speaker for ethical marketing.
My path in marketing started almost 10 years ago with my first business selling STEM (Science, Technology, Engineering, Math) toys for kids.
I always thought I wanted to start by own business… and I was oh so wrong.
I quickly learned that what I really loved doing was the marketing aspect of things.
I bought every course and read every book I could around it.
I practised and honed my skills with my toy business, and learned just how valuable relationship building was.
With my background in psychology, it felt like a natural transition, from marketing for money to marketing to establish a relationship of trust and loyalty.
Because it’s just a much better and honest approach to doing business.
When I landed my first job in the corporate world as a marketer, my eyes quickly opened to how different this style of marketing was.
Nobody was doing it.
Everyone talked a good talk, but walked something completely different. Especially in digital marketing.
I kept my business as a side hustle while climbing the corporate ladder through different companies. Everywhere was the same.
CEOs, managers, that said they cared for people and in the same meeting asked how to make more money from them.
I didn’t belong there.
I felt frustrated and depressed.
My wonderful wife encouraged me to start my own business as a marketing consultant and do the kind of marketing I actually wanted to do.
At first I was weary, unsure if there were businesses out there that cared about doing my kind of marketing. I started it anyway, left my corporate job, and never looked back.
Lobo Media Marketing is that company, and it’s the best decision I ever made.
I work with people that believe what I believe in, that care about people and making the world a better place in their own way.
Ethical Marketing
If you’ve felt like I have felt in the business world. Know that you are not alone.
We exist.
People that choose to make a living by caring about our customers and solving their problems in a way that brightens their day.
Marketing that feels more like a conversation with a friend rather than a snake oil salesman.
We’re tired of seeing the manipulative, scammy, and severely outdated sales tactics we see being used online.
We believe that the best marketing combines the power of authentic storytelling and caring for another human being.
We know the world doesn’t need another mediocre commoditized ad for the attention-deprived mass-market.
Instead, we’re in the relationship business, the human-to-human business of serving and mattering to the few that get it.
As Seth Godin says, “People like us do things like this.”
If you want to know more about my style of ethical marketing, sign up to my email list, Growing Better.
In there, I provide strategies and insights to grow your business.
Or if you want to know more about how I use my approach to help businesses with their marketing, head over to my services page.
