AI Is Not Your Marketing Strategy
Quick Answer AI is a tool, not a strategy. It can produce content, automate tasks, and generate what looks like a complete marketing plan. But …
Brand Positioning: Why the Right People Already Choose You (and How to Make Sure They Keep Choosing You)
Quick Answer Brand positioning is how the right people understand what makes your business different. Most founders already have a position in their market. Their …
How Do You Decide What AI Should Do in Your Business?
Most conversations about AI in business start with the same question: what can it do? To me, that’s the wrong place to begin. What AI …
What Is Worth Keeping Human?
AI has taken over the world, wouldn’t you say? All major services and apps have found a way to squeeze AI into the picture so …
The Internet Promised Connection. Marketing Chose Extraction
When the internet first came out, it promised worldwide connection. Human interaction at scale. The democratization of voice and opportunity. A way for anyone, anywhere, …
You Know Your Target Audience Better Than You Think
Everyone has had that moment when you first meet a prospective client. They ask a question, or say something. Just a small interaction and you …
Earning a Customer’s Attention
There’s a large difference between earning attention and expecting attention. Expecting that people are going to be interested in what you have to say or …
How To Promote Your Business Locally
As a small business owner with a local service area, you’re probably trying to understand the idea of marketing only in your service area. The …
Small Business Marketing – Answers To the 5 Most Common Questions
Marketing is a difficult concept to grasp for many business owners. You typically have a product or an idea that is really good, and you …
Top 10 Google Ads Examples (Using Ad Extensions)
Picture this: you’re searching for something on Google. Suddenly, a website with impressive ad extensions catches your eye. Intrigued, you click on the ad link, …