How Do You Decide What AI Should Do in Your Business?
Most conversations about AI in business start with the same question: what can it do? To me, that’s the wrong place to begin. What AI …
What Is Worth Keeping Human?
AI has taken over the world, wouldn’t you say? All major services and apps have found a way to squeeze AI into the picture so …
The Internet Promised Connection. Marketing Chose Extraction
When the internet first came out, it promised worldwide connection. Human interaction at scale. The democratization of voice and opportunity. A way for anyone, anywhere, …
You Know Your Target Audience Better Than You Think
Everyone has had that moment when you first meet a prospective client. They ask a question, or say something. Just a small interaction and you …
Earning a Customer’s Attention
There’s a large difference between earning attention and expecting attention. Expecting that people are going to be interested in what you have to say or …
How To Promote Your Business Locally
As a small business owner with a local service area, you’re probably trying to understand the idea of marketing only in your service area. The …
Small Business Marketing – Answers To the 5 Most Common Questions
Marketing is a difficult concept to grasp for many business owners. You typically have a product or an idea that is really good, and you …
Top 10 Google Ads Examples (Using Ad Extensions)
Picture this: you’re searching for something on Google. Suddenly, a website with impressive ad extensions catches your eye. Intrigued, you click on the ad link, …
Optimize For Happy Customers Today
Have you ever thought of what your goal is when marketing your business? 9 times out of 10 (based on my experience) you will say …
Choose Your Target Market Correctly
Knowing your target market is remarkably important for modern marketing. Without catering your marketing to a specific audience, you are essentially aimlessly wandering around hoping …