You Know Your Target Audience Better Than You Think
Everyone has had that moment when you first meet a prospective client. They ask a question, or say something. Just a small interaction and you …
Earning a Customer’s Attention
There’s a large difference between earning attention and expecting attention. Expecting that people are going to be interested in what you have to say or …
How To Promote Your Business Locally
As a small business owner with a local service area, you’re probably trying to understand the idea of marketing only in your service area. The …
Small Business Marketing – Answers To the 5 Most Common Questions
Marketing is a difficult concept to grasp for many business owners. You typically have a product or an idea that is really good, and you …
Top 10 Google Ads Examples (Using Ad Extensions)
Picture this: you’re searching for something on Google. Suddenly, a website with impressive ad extensions catches your eye. Intrigued, you click on the ad link, …
Optimize For Happy Customers Today
Have you ever thought of what your goal is when marketing your business? 9 times out of 10 (based on my experience) you will say …
Choose Your Target Market Correctly
Knowing your target market is remarkably important for modern marketing. Without catering your marketing to a specific audience, you are essentially aimlessly wandering around hoping …
The Future Of The Marketing Funnel
You already know the standard marketing funnel right? The one that looks like an inverted pyramid. The top is whatever you need to do to …
Building Your Marketing World
There is immense power when we see everything as interconnected with each other. Your marketing is not seen as separate channels (social media, website, billboard, …
Applying The Infinite Game Mindset to Earn Your Customer’s Attention
As a Strategic Marketing Consultant, I believe marketing should be about marketing with people and not to them. Earning your prospect’s attention is much more …