The Future Of The Marketing Funnel
You already know the standard marketing funnel right? The one that looks like an inverted pyramid. The top is whatever you need to do to …
Building Your Marketing World
There is immense power when we see everything as interconnected with each other. Your marketing is not seen as separate channels (social media, website, billboard, …
Applying The Infinite Game Mindset to Earn Your Customer’s Attention
As a Strategic Marketing Consultant, I believe marketing should be about marketing with people and not to them. Earning your prospect’s attention is much more …
Top 10 Questions to Ask During a Customer Interview
You want to ask the right questions during a customer interview. You want to make sure that the time set aside for everyone is not …
What is Marketing Strategy and Why You Need it
If you have been following me for a while, you know my main passion is about marketing strategy. I always assume people know, but some …
How to Write Copy That Resonates During COVID-19
The best solution to fight Coronavirus right now is about social distancing and staying at home as much as possible. A lot of companies are …
Word of Mouth – Do Something Worth Sharing
Did you know, in a study by USM, they found that 91% of purchases were influenced by word of mouth? Ninety one percent! Yet in …