There’s a specific kind of tired that comes from doing things that work but feel wrong.
You followed the marketing formulas. Posted consistently. Built your funnel. Ran your ads. Used urgency and scarcity because “that’s what works.” Optimized for conversions because the experts said so.
And it worked, to a degree.
Your business grew to where it currently is, but at the same time it feels like it’s not working.
Somewhere along the way, your marketing started feeling like something you perform rather than something you embody. Like a script someone else wrote that you’re now obligated to recite.
This creates a particular kind of mental exhaustion.
You can’t quite put your finger on what’s wrong because nothing is technically broken, but every time you need to do marketing, you have to enter this “marketing mode” that doesn’t feel right.
So you push your marketing for other work, you spend as little time as you can in this ‘marketing mode’ so you can go deal with things that feel better.
The cost compounds quietly. Slowly. Until one day you realize you’ve built a successful business that requires you to be someone you’re not.
You feel this deep in your gut, and if you’re going to continue to grow, something needs to change.
This manifesto is for those business owners, freelancers, creatives, and entrepreneurs experiencing this particular kind of dissonance.
The ones who care deeply about their reputation, about people, about building something they’re proud of. Yet their marketing reflects the opposite of what makes them successful in the first place.
If this resonates with you, what follows is a different way of thinking about marketing entirely.
Not new tactics. Not another playbook. But a framework for understanding and re-framing marketing in a way that feels right. A way that feels like you.
I’ve broken this manifesto into three pages to make it easier to digest. Each part of this manifesto builds on the former and sets the stage for the next. So read the parts in sequence, as a serial.
Part II. The Alternative Model
Part III. Marketing Strategy For World Builders
I hope this resonates with you, and if so, welcome home.
I’m looking forward to go through this with you and to hear what you have to say at the end.