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The internet is getting louder. Every business with a social media account can now publish endless content without anything worth saying. Every platform responds by showing more of it. And we scroll faster just to get past the noise.
That’s not an accident. It’s what happens when the cost of making content drops to almost nothing and the only playbook anyone knows is to do more of everything.
But something is shifting. People are forming smaller communities. They’re starting to check if something was made by a real person. They’re starting to value things that took time to make. I think we’re at the beginning of a different kind of economy. Not the attention economy we’ve been talking about for the last decade. Something that runs on meaning instead.
In this episode, I trace how the internet went from a loose collection of microblogs and genuine curiosity to what it is today. I get into why loud used to be a competitive advantage and why it isn’t anymore. And I talk about what standing out actually looks like now, which has almost nothing to do with how much you can produce.
Chapters
00:00 Intro
00:59 A Brief History of the Internet
05:41 Why Everyone Sounds the Same
10:02 How Algorithms Got Here
12:30 AI and the Content Flood
14:49 The Attention Paradox
17:23 Small Communities and the Rise of Real
23:19 The Meaning Economy
27:16 Perspective Over Productivity
30:27 How to Show Up Differently