Feeling Stuck in Your Business Growth?

Many small businesses that make it, grow in the early years through referrals.

Providing a great product and having great customer service is essential, but everyone reaches a point where it’s not enough.

A crossroads if you will, where you start realizing that the marketing that carried you up until now is no longer enough to keep the business growing.

Now you need to start venturing outside of your comfort zone, and try new marketing channels.

You feel ready to take that next step… but what is that step?

What is going to keep your business growing and NOT be a waste of time and money.

It seems every business owner you know has a horror story to tell about hiring marketers.

About spending all your hard earned money and not having anything to show for it.

We don’t want to go through that.

We want to the right people that will help us find the right path, ideally on the first try.

Social media, Google Ads, Facebook Ads, SEO.

There are many ways to grow online, but obviously you’re here because you are thinking of advertising as the potential step to take. And are looking for the right person to take it with.

It sounds like a great move and fairly simple, you pay money and you get clients.

the truth is, that’s not exactly how it works.

The Untold Truth About Advertising

In advertising, you pay money for the opportunity to generate a client.

What you’re actually paying for is impressions (views on your ads) and clicks.

Read that again.

Most average marketing agencies that offer advertising services simply don’t tell you this because this tiny change in perspective changes everything.

Focusing purely on optimizing your ads to be the best they can be, merely translates to more impressions and clicks.

It’s a necessary service of course, but if your website or landing page, wherever people go after clicking your ad. If your page isn’t set up properly to turn a stranger into a client, no matter how many clicks you get it will make no difference.

And these agencies know that, so they lock you in to months long contracts so they at least guarantee they’re making money.

Their reports make sure to highlight all the people looking at your ads, not how many turned into customers to distract you from reality.

At the end of the day, generating customers for businesses is hard.

Average marketers can’t promise that they will have the capacity or the know how to generate you clients, so they sell you other pieces of data instead.

But getting more clients is sort of the whole point, isn’t it?

So it’s no wonder why so many entrepreneurs get burned when hiring marketers. You are looking for clients, they are giving you views and clicks.

You’re not on the same page.

I never understood that about marketing agencies. How they could take people’s money without even trying to give them what they want.

Advertising not to get clients, but merely to sell you the hope that it does.

I don’t like that kind of service.

It doesn’t really make much sense to me.

I’d rather give people what I would have wanted when I was at that stage.

A way to generate clients online through advertising.

And funnily enough, it doesn’t really have much to do with ads.

Transforming Advertising into Meaningful Client Connections

The majority of what people want when it comes to advertising, is clients.

And that only happens after someone clicks an ad.

That’s where the real work is – what happens after the ads is what matters.

The after is what I like to call a marketing experience.

A world that people can explore and takes them through the different stages of awareness.

You’ve probably seen or at least heard of this before.

Different stages that signal how much information someone about your business which relates to how close they are in the buying process.

I find it overly complicated.

The underlying point of the different stages of awareness is actually a much simpler concept.

Have a conversation with someone.

A human one, as if you were talking to them face to face.

Take people through the basic necessities before offering your services.

That’s a marketing experience.

The ability to take someone from not knowing you, to knowing you, liking you, trusting you, until they are ready to buy.

Marketing, in essence, is a relationship building exercise.

And Google or Meta ads are part of the initial conversation of “hi, how are you doing today?” and saying something so they don’t lose interest and walk away.

Advertising should be thought of as part of the entire funnel, the entire experience.

Instead of building a page on your website about your new service, randomly posting on social media, and then trying to advertise, you should plan first who is this service for.

Where is this audience coming from, what kind of info are they looking for before creating your offer. So that the entire experience/ conversation feels right.

So the stranger feels compelled to become a customer.

That’s the main difference between what I do and what most agencies do.

I don’t simply look at the advertising, I help businesses convert the traffic you’re paying for.

Whether it’s through your website only, or an entire journey built with email automation, social media, workshops, zoom calls, etc.

I help businesses build the experience your audience needs in order to become a client.

Advertising Services That Feels More Human

I specifically designed my services to go against the grain of average marketers:

• I don’t send automated reports – I create reports that tells you what I did last month, how it went and how many conversions it brought, and what I’m planning to do next month.
• I don’t hold your hand to the fire – I don’t lock people into long contracts. I work month to month as long as you believe in the process and working towards generating your growth engine.
• I work as a partnership – We are both involved in creating your marketing experience. After all, you are the expert in your business. We need expertise in marketing AND your business in order to make something great.

You get someone on your corner. A marketer willing to improve on your ads, on your experiences, to achieve the level of growth you’re looking for.

Not just set it and forget it.

You get a person willing to fight through the noise alongside you. A more personal, human approach to marketing.

If this resonates with you, welcome to our little world of better advertising.

I can’t wait to learn about you and your business.

Ready to Start Attracting Clients Who Love What You Do?

Book a free strategy session with no strings attached. We will go through your marketing, and devise a plan to kick start your advertising journey effectively.

Hey it’s Jiun. I’ve been in marketing for almost 10 years now helping businesses create better marketing that attracts happy clients. Looking forward to working with you!