If you remember earlier in this guide, I mentioned Bernadette Jiwa’s book, Story Driven.
In it, she argues that there are two types of companies: competition driven, and story driven.
Competition driven companies are reactive and prioritize beating their competitors and making the most money.
It identifies with the capitalist ideal and is intent on keeping score.
Their goal, simply, is to win at all costs.
Story driven companies are responsive to customers and prioritize having a clear sense of purpose and identity.
Story driven companies are in the business of making an impact.
They thrive by leveraging their uniqueness and creativity.
Their goal, simply, is to make a difference in someone’s life.
That’s what being creative is all about.
So I’ve been working hard to create a workshop that showcases how to practice creativity for your business.
My plan is to release it in early 2025 and improve it over time to make it the best tool for businesses like yours and mine.
The ones trying to make a difference by growing better, building sustainably, and standing out using our own unique creativity.
Using all the tools at our disposal and all the knowledge science, and top performing creatives around the world have been able to uncover, this workshop will focus on three main things:
- how to have more creative ideas
- how to use the creative system (hourglass) in business
- and how to present your ideas to the world
This workshop will be practical and full of my best work in understanding the intricacies of creativity.
My goal is to leave you with a clarity and an empowered feeling that you can be creative every single day you choose to be.
My plan is to have both in person and online workshops.
If you’d like to stay in the know of when this workshop will release and be part of the first cohort, sign up to my email list below.
I’m building an online community of people like you and I that are looking to be more creative, make a difference, and live our lives in a meaningful way through our business.
If you have any questions about this or any other marketing topic, feel free to reach out to me instead.
Thank you for making it this far. I loved creating this guide for you and I’m grateful for your attention.
