Building Your Marketing World

There is immense power when we see everything as interconnected with each other. Your marketing is not seen as separate channels (social media, website, billboard, Google Ads, etc.) but as a system. “A system is a set of related components that work together in a particular environment to perform whatever

Applying The Infinite Game Mindset to Earn Your Customer’s Attention

As a Strategic Marketing Consultant, I believe marketing should be about marketing with people and not to them. Earning your prospect’s attention is much more effective than interrupting them. This is ultimately what I try to help my clients with. If you are able to earn the attention of someone

Top 10 Questions to Ask During a Customer Interview

You want to ask the right questions during a customer interview. You want to make sure that the time set aside for everyone is not a waste, and you get the data you are looking for. What is a Customer Interview? A customer interview is a little bit self explanatory

What is Marketing Strategy and Why You Need it

If you have been following me for a while, you know my main passion is about marketing strategy. I always assume people know, but some of you may still be confused as to what that means! Today I will describe it to you and focus a little bit on why

How to Write Copy That Resonates During COVID-19

The best solution to fight Coronavirus right now is about social distancing and staying at home as much as possible. A lot of companies are closed until this all passes, and many are working from home. This means that what you write on social media, your website, etc. has a

Word of Mouth – Do Something Worth Sharing

Did you know, in a study by USM, they found that 91% of purchases were influenced by word of mouth? Ninety one percent! Yet in today’s business world, almost nobody is trying to plan for a word of mouth strategy. Why? Most companies hope they get referrals, but very few