Today is my birthday. I am turning 209314801 *ahem* (cough, cough)…
Sorry I felt sick there for a second while writing my age….weird…anyway 🙂
I will be celebrating it with my family with a peaches n’ cream cake my wife made from scratch! Exciting stuff I know.
Onwards with our lesson for today.
Think of your website as the storefront of your business online.
It’s a blank canvas, and you can look and do whatever you want with it.
Most people focus on selling their products and rightly so. The products need to live somewhere.
But for the rest of your storefront, what are you doing to attract and build relationships with people so they decide to buy from you?
People need to trust you in order to buy from you. That’s the line most marketers say, and they often do it by adding logos of big companies they work with, or have tons of reviews.
Something marketers also like to do is have “trust badges”. You know… like the badges you see when you checkout. You always see Visa, Mastercard, a little “Secure Checkout” badge.
All of this happens in the name of getting you to trust that putting your credit card is safe.
These tactics all work for sure, no question about it. But read again the first email of this series. You are creating a transactional environment and not building a relationship with people.
As a goal, your website should be about solving problems. Your product and services are also problem solvers.
When people Google something, they are always looking to solve their problems.
Think about what you Google on a regular basis. Who is that actor on that show? How do you fix X machine? How far is X restaurant?
All of them are problems you want to know the answers to, so your website needs to be a problem solver.
You do this by creating content around your product or service that tells the user how to solve that problem with you.
Solving problems for people is the start of developing a relationship with them which leads to TRUST.
The main way a website can generate content is by blogging.
The simple act of solving problems for people should tell you that blogging is still a very important part of marketing and why so many businesses and entrepeneurs still write content to this day.
Yeah there are other ways of creating content nowadays, but writing copy for your website is far from dead.
You just need to understand the intent of what people are searching, write about it, and you will see your website rise through the ranks slowly but surely.
One of the questions I get asked all the time is about content. When I talk about blogging most of them tell me it’s either dead or they don’t see the point.
Some of them actually get it and ask me how to go about it.
This is one of the starting procedures in my DMP course. How to create an awesome blog that will help you rank on Google and generate customers.
And no, it’s not just about being a good writer. It’s about understanding your market, understanding your product, and understanding how to create a story.
If you’re interested in checking out what other procedures you get in my course, click here.
I’m sure you’ll find it useful 🙂
See you tomorrow. The course is almost ready to launch!
Along with enrolling into my Digital Marketing Procedures course, you will be given access to a private marketing community. This community was built to release news about the courses I’m building, but also to give you exclusive access to other like-minded people looking to improve their marketing. You can ask questions, have conversations and network. I will also be there answering questions and hanging out so we can all help each other and elevate our businesses together.